What’s New at Dutch Bros This December
Trends, News, Promos, Predictions
I grabbed a peppermint drink the other day and realized December hits totally different at Dutch Bros. New flavors pop up, promos get better, and the lines feel like everyone’s in on some secret.
It made me wonder why this month always brings the biggest shakeups, so here’s the quick rundown of what actually changed and what’s worth trying right now.
December usually hits with new drinks, last-minute promos, and a whole wave of peppermint energy. This month’s roundup gives you a quick look at what’s new, what’s trending, and what’s coming next, so you always know what’s worth ordering.
We’re already seeing more customers hunt for seasonal flavors and limited drops, especially after Dutch Bros pushed out recent holiday updates on their menu. If you like comparing prices and checking nutritional details, the main guide at Menu Prices Dutch Bros is super helpful for that.
New Arrivals This Month
December comes with fresh drinks and a few returning classics.
• Peppermint Bliss Cold Brew
• Candy Cane Freeze
• Peppermint Cocoa
• New Soft Top flavors like sugar cookie, chocolate, and peppermint
• Seasonal Rebel flavors like Holly Jolly and Arctic Berry
Soft Top add-ons spike the most during December. Baristas say sugar cookie is becoming the new fan favorite.
If you want to double-check prices while you read this, the full breakdown on the Dutch Bros coffee menu is super helpful.
Limited-Time Offers
December promos usually include:
• Holiday sticker drops
• Double points days in the app
• Bonus points tied to seasonal drinks
• Pop-up $1 add-on days
• Surprise upgrades at select stands
Collectors go wild on sticker days. Lines basically double until stock is gone.
Seasonal Promos
A few things returning or already happening:
• Gift card bonuses
• Holiday drink bundles
• Cocoa pairings
• Regional promo freebies
If you’re grabbing a gift card for someone, always ask if the stand is doing a bonus free drink day. Many do it, but not every location announces it online.
Dutch Bros Announcements
A quick recap of what Dutch Bros has been pushing lately:
• More stores opening in AZ, TX, FL, and the Midwest
• Expanded app ordering in new test markets
• Holiday merch drops selling out fast, especially tumblers
• Rumors of new January trial drinks already circulating
A lot of December drink trends make more sense when you look at how add-ons work, which you can see in the iced coffee add-on guide.
What’s Coming Next Month
Historically, January trends swing toward:
• Citrus flavors
• Berry-focused Rebels
• More white chocolate pairings
• Protein coffee orders increasing
• Lighter cold brew variations
• New Soft Top experiments
January is also the “reset month,” so anything energy-focused tends to trend hard.
Trend Analysis for December
Here’s a fast breakdown of how people are ordering right now.
• Peppermint reaches its yearly peak
• Iced drinks still beat hot ones, even in cold states
• Rebels stay steady all month
• Families order more kid drinks like cocoa
• Flavor swaps (half peppermint half vanilla) are rising fast
Short Expert Insights
Straight from barista chatter.
• Sugar Cookie Soft Top makes almost any drink taste like a holiday dessert
• Peppermint + vanilla in a mocha feels more “balanced” and less sharp
• Many stands sell out of peppermint after Christmas week
• The Holly Jolly Rebel tastes way better than the name makes it sound
• December is the best month for surprise app rewards
Mini Stats and Notes
A few quick numbers that tell the story.
• Wait times rise 15 to 20 percent during breakfast hours
• Peppermint drinks increase almost 2x during winter break
• Soft Top add-ons hit their highest annual usage
• Rewards usage jumps 50 percent after mid-December
If you’re watching calories during the holidays, the Dutch Bros nutrition menu makes comparing drinks way easier.
Seasonal Drink Comparison Table
Here’s a quick side-by-side look at the most popular December drinks.
| Drink | Flavor Profile | Best For | Notes |
|---|---|---|---|
| Peppermint Bliss Cold Brew | Peppermint, chocolate, creamy finish | Coffee lovers | Most-ordered holiday coffee |
| Candy Cane Freeze | Sweet, icy peppermint | Kids and freeze fans | Great with extra Soft Top |
| Peppermint Cocoa | Warm, chocolate-forward | Families | Easiest holiday drink for non-coffee drinkers |
| Holly Jolly Rebel | Cranberry, pomegranate, citrus | Energy drink fans | Surprisingly light and refreshing |
Cheapest Dutch Bros Drinks (With Prices)
These are the most budget-friendly options on most menus.
| Drink | Size | Price |
|---|---|---|
| Iced Tea | Small | $2.50 |
| Americano | Small | $3.00 |
| Lemonade | Small | $3.25 |
| Hot Cocoa | Small | $2.75 |
| Plain Cold Brew | Small | $4.25 |
If someone wants to keep their order under five bucks, these are the easiest wins.
For anyone trying Rebels this month, the Rebel drink menu with prices maps out every flavor you can pair with seasonal add-ins.
Q1 Flavor Prediction Chart (2025)
Here’s what’s likely trending from January through March based on past years and current barista chatter.
| Flavor Category | Prediction | Why It Matters |
|---|---|---|
| Citrus (orange, lime, grapefruit) | High | Early-spring menus always bring bright flavors |
| White Chocolate + Berry | Medium-High | Dutch Bros leans into berry pairings after holiday mint ends |
| Salted Caramel | Medium | Usually rises during cold months but fades by March |
| New Soft Top (citrus or berry-based) | Very High | DB pushes Soft Top innovation every Q1 |
| Vanilla Pairings | Consistent | Vanilla stays stable year-round |
If you want a few cozy recommendations beyond peppermint, the sweater-weather drink guide has some really good winter picks.
